Our Brand

Born and bred in Jordan, Bank al Etihad is uniquely placed to deliver premium banking services to its customers and partners.

As we enter one of the most exciting periods of our history, we have redefined our brand strategy to support our continued growth. Our new Bank al Etihad brand has been created to reflect how our brand strives to keep its customers moving and growing, whether as businesses or as individuals and when it matters most.

The new identity is inspired from the mounts of Amman, our national flag’s star, the people of Jordan and the strong relationships with our partners; our family values and our culture, remain vivid, prosperous and secure. It echoes the fact that our customers are truly special to us and we are committed to continuing reliable, responsive, carefully crafted, individual banking for everyone.

You, our customers, are the heart of who we are. Our ambition and success is measured on crafting a brighter future for you. And therefore, our central driving thought and the enduring soul of our brand is to help you make “The bright choice”.

Together, we are the bright choice, for today, tomorrow and the next generation.