With temperatures dropping and the harsh cold weather that coincides with the start of the new year, Share the Warmth’s aim was to provide and distribute winter packages to families in need to help alleviate the obstacles they face.
Many residents in remote areas across Jordan lack warm clothes, blankets, kerosene, and many other items that are essential for the cold season. This is what sparked the idea of "Share the Warmth” winter campaign.
Sharing the same set of social responsibility and human values, we joined forces with Careem and Umniah to encourage all our customers and our community to donate by purchasing and distributing winter packages with basic necessities to vulnerable families across the Kingdom.
This campaign was also in collaboration with the Jordan Hashemite Charity Organisation (JHCO) and Naua - an initiative by the Crown Prince Foundation.
In order to share the warmth with the largest number of families possible, Bank al Etihad customers donated to the campaign by purchasing a winter package through the mobile banking app.
We also enabled the larger community to donate through Careem - all people had to do is type the promo code “WARMTH” before their next ride. For each ride, Careem donated 1 JOD to the Share the Warmth campaign. We also provided the opportunity for donations directly through the Naua platform or through Umniah’s ‘Umnicoin.’
This collaboration with the support of our customers resulted in us collecting a total of 16,200 JOD which enabled us to purchase and donate 463 winter parcels that will be distributed to families in need of essential supplies.
Collaborating and working together hand in hand will help alleviate the challenges some people have. Share the Warmth is a reflection of effective partnerships with the purpose to give back to the community and alleviate the obstacles some Jordanian communities face during the harsh winter seasons. This partnership also stretches and increases our impact, while reviving the spirit of giving and sense of responsibility. We look forward to more of these initiatives!